Memphis is famously known as “Home of the Blues”, and research on its history and landmarks lead to a toned-down Beale Street blues bar / speakeasy vibe for the initial experience. Graceland – Elvis Presley’s home – is also a major Memphis attraction, and the term “Blue Suede Shoes” is a guiding principle in the design palette throughout. Low key and comfortable is the vibe to bring young workers back to a community of professionals.