"The lobby is the first impression. So, for Insight Global’s lobby we customized an oversized bold branding element behind the reception desk. The existing lobby finishes were sleek and neutral—the ideal canvas that allows the sign to shine and shout “we are IG!” The thousands of hemispheres in bespoke metallic paint bounce and glimmer from every angle—exciting and full of momentum. A perfect introduction to Insight Global’s playful and energetic culture. At the secondary entry point as the monumental stair opens to the mezzanine, we designed a custom timeline to communicate the company’s journey and milestones to its visitors. This timeline also displays Insight Global’s Shared Values, a key component of the company’s culture. Collectively, these elements welcome newcomers and transition them into the Insight Global world."